scent marketing | branding

A scent can dramatically emphasize a brand and draw customers more closely than any other sense. Scents affect us much more than we realise. As consumers, we are more positively inclined towards products and environments which smell good. A pleasant scent can improve our mood with a staggering 40 %.

a scent is worth more than a thousand pictures
Humans' ability to recognise a scent is far more developed than our ability to remember what we have seen; in fact, we can recognise a scent with 65 % accuracy up to a year after the fact. Consequently, aroma is an extremely efficient means of communication on an emotional foundation.

It is really quite simple. The sense of smell is directly linked to the brain. Bypassing any rational filters, inhaled aromas are registered in the limbic system of our brain. This is the oldest part of the brain. It is also the home of our emotions, memory and learning. This explains why aromas can have such a powerful and lasting impact on our emotions. In fact, it is estimated that the vast majority of emotions generated in a day arise from scent impressions.

how?
In principle, there aren't many limitations to the application of scents in marketing strategies, in the company or in connection with an existing product.

A very efficient implementation of scent is through room diffusion.
Ambient scenting can be applied to shops, restaurants, offices, reception areas, conference rooms, hotel rooms, waiting rooms, exhibitions, events etc.

The Scent Cube is an electric room diffusor, specifically designed for room diffusion. We also offer technically advanced solutions to larger areas, ventilation- or aircondition systems, points of sale etc.

why scent?

• express your values via an aromatic "business card"
• differentiate your company
• strengthen the recognition factor of your company
• gain greater customer loyalty
• create an inviting atmosphere in a shop
• create a functional setting for a specific event
• eliminate unwanted smell
• show you customers that you make an effort

Please refer to article from Dagbladet Børsen: "Den søde duft af penge"